About Us

Traci M. Averett is the Founder and Principal of Averett Executive Services, bringing more than 17 years of progressive leadership experience in accounting, finance, and operational strategy. With a hands-on and solutions-driven approach, Traci partners with business owners and leadership teams to strengthen financial operations, improve visibility, and support sustainable growth.

Throughout her career, Traci has served in key leadership roles including Chief Financial Officer, Controller, and Accounting Manager across multiple industries, with extensive experience supporting construction, service-based, and multi-entity organizations. She has led accounting operations for multi-division companies spanning multiple states and countries, managed large teams, and played a critical role in scaling financial infrastructure to support business growth.

Traci holds a Master’s Degree in Accounting from Texas A&M University–Commerce and a Bachelor’s Degree in Communications from the University of North Texas. She is known for her strong analytical mindset, hands-on leadership style, and unwavering commitment to accuracy, accountability, and client success.

A recognized leader in financial systems implementation, Traci has successfully led ERP, accounting, and project management software transitions that improve operational efficiency and financial visibility. With expertise in platforms including QuickBooks, Sage X3, Acumatica, and Explorer Eclipse, she manages end-to-end implementations—from system evaluation and selection to training and company-wide rollout—helping organizations create scalable, efficient financial processes.

Anita Kotrlik brings more than 30 years of experience in accounting, financial leadership, and operational management across industries including construction, HVAC/mechanical services, facilities management, and nonprofit organizations. Beginning her career in entry-level accounting, Anita advanced through roles in A/P, A/R, staff accounting, Controller, and Chief Financial Officer, giving her hands-on experience across all levels of financial operations.

Throughout her career, Anita has provided financial leadership for organizations ranging from $6 million to more than $800 million in annual revenue. Her expertise includes financial reporting, budgeting, cash flow management, operational oversight, and strategic planning to support long-term business growth.

Anita previously served as Chief Financial Officer of REACH, Inc., where she managed an $18 million budget, oversaw financial strategy and IT operations, and partnered closely with executive leadership and the Board of Directors. She also led grant oversight and financial reporting for multiple service lines and related entities.

With advanced degrees in Business Management and Human Services, Anita combines strong financial expertise with a people-centered leadership approach. She is currently a Certified Management Accountant (CMA) candidate and is known for helping organizations improve financial performance and operational efficiency.